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Philosophy

The melting pot of Anupamaa’s eclectic inspirations creates an inspiring and cultural collection of fetishistic fashion, attaching us to the roots of India and at the same time making us international urban nomads. Clothes for our own century. - Lidewij Edelkoort (World’s Leading Trend Forecaster)

Awarded the designer of the year by COSMOPOLITAN Fun Fearless Female Awards 2011, voted as outstanding by ELLE US and STYLE.COM while VOGUE UK declared her Autumn Winter 2008 collection as ‘easily the prettiest’. Launched in 2004 ‘Anupamaa’ has received a great response in Paris and has showcased at the prestigious Rosemount Australia Fashion Week. The Anupamaa brand is available in stores across US, Europe, Middle East, South East and Australia .The legendary Australian fashion retailer, Belinda Seper has been quoted saying “with Anupamaa, you get the soul of India.”

Anupamaa has been experimenting and setting new milestones in her unique printing and needle work techniques. The print stories are unique and the philosophy is organic. The Anupamaa brand is regularly seen in the 150 stores of the iconic Anthropologie. The buyers claim to be in love with the eclectic, artistic look and the unusual use of colour. In India, Anupamaa retails from Bombay Electric, Ogaan, Ensemble, Evoluzione, Amethyst and several other stores. Anupamaa is also available in international luxury stores like Moda In, Etre, Prestige, Ashto and Bla Bla. The brand is available in countries across the world including New Delhi, Mumbai, London, New York, Paris, Milan Tokyo, Kuwait, Dubai, Singapore, Ibiza, The Bahamas, Puerto Rico to name some.

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