Awarded the designer of the year by Cosmopolitan fun fearless female awards 2011 voted as outstanding by ELLE US and style.com while Vogue UK declared her Autumn/winter 2008 collection as ‘easily the prettiest and ‘London’s new best friend’.
Launched in 2004‘ Anupamaa has received a great response in Paris and has showcased at the prestigious Rosemount Australia Fashion Week. The Anupamaa brand is available in stores across US, Europe, Middle East, South East and Australia. The legendary Australian fashion retailer Belinda Seper has been quoted as saying “with Anupamaa, you get the soul of India.”
Anupamaa has been experimenting and setting new milestones in her unique printing and needle work techniques. The print stories are unique and the philosophy is organic. The Anupamaa brand is regularly seen in the 150 stores of the iconic Anthropologie. The buyers claim to be in love with eclectic, artistic look and the unusual use of colors. Anupamaa is available in stores across India and 21 countries across the globe.
“The melting pot of Anupamaa’s eclectic inspirations creates an inspiring and cultural collection of fetishistic fashion, attaching us to the roots of India and at the same time making us International urban nomads. Clothes for our own century.“
My wondrous nomadic childhood creates in me a high level of cultural osmosis and expression. I am drawn to nature, gypsies from any part of the world, folklore and raw beauty anywhere. I think of Anupamaa as a philosophy of living. While all that we create is rooted in the Indian spirit and created uniquely with ancient printing techniques ... there is a bold lightness to them. I like to set women fearlessly free to pursue their goals.
Anupamaa is about happy clothes and happy homes for happy women.
With a strong focus on hand printing and needle craft techniques of India, the label “Anupamaa“ seeks to become a global voice for beautiful Indian handicrafts that are the core of a special, eclectic and artistic look. The label’s vision is to become a leader in Resort Wear across many geographies including India. The designer has three product categories. These are :
ANUPAMAA - the ready-to-wear line by the designer, also the flagship product category, is a representation of the raison d’être of the label. This category focuses on a range of a womenswear products with bohemian, traveller vibe from kaftans, tunics, palazzo pants, skirts, dresses, as well scarves and accessories.
ANUPAMAA INDIAN - A classic Indian line that presents saris, anarkalis and lehengas for everyday wear and occasion wear such as weddings.
ANUPAMAA HOME - This is a home / decor line that features a range of furnishings like bed linen, cushions , tapestries rugs and runners, duvets, curtains along with a select, made to order range of hard - furnishings. The designer and the label’s passion for the craft permeate their social goals. An important focus with all collections is the empowerment of crafts people, artisans and underprivileged women. Anupamaa has her signature culture and nature rich uniqueness married with beauty in all her creative endeavours.